PRESS RELEASE
Date: 17 June 2022
Embargo : For Immediate Release
Contact: Fiona Chin
Email/ Phone:  media@iglcoatings.com | +60107929888

The three mega brands – IGL Coatings, Aprilia, and Monster – have come together for the first time for the launch of the Aprilia SR GT 200 and the IGL Coatings Bike Care Set exclusively on Malaysia’s leading e-commerce platform, Lazada.

The new SR GT 200 is now available exclusively on Lazada, distributed by Didi Group, the sole distributor for Aprilia bikes in Malaysia. Buyers can make bike bookings and purchase official Aprilia merchandise through its official LazMall flagship store.

IGL Coatings – The Preferred Automotive Care Brand

As the preferred automotive care brand for Aprilia, IGL Coatings curated its first Bike Care Set exclusively on its official LazMall flagship store under this collaboration. The set includes a powerpack combo[1] that washes, cleans, protects, and maintains scooters and superbikes, and will only be available for a limited time and quantity. The unique set includes merchandise from all three superbrands together and will be available for a limited time.

The SR GT 200, also known as the ‘urban adventure scooter’,  comes with a wider handlebar, long-travel suspension, and in a wide variety of colours. Though it has been sold out since its official launch on 23 May, interested buyers can still purchase the booking vouchers via the official LazMall flagship store and receive the bike when the stock arrives in Malaysia.

Specially for the months of June and July 2022, the newly launched bikes and care sets will be available at nationwide (Malaysia only) road shows (Art of Speed, WapCar Sales Event and Terengganu Bike Week)  for the public to experience their exceptional handling and performance.

“As one of the leaders of automotive ceramic coatings in North America and Europe, we are excited to launch the IGL Bike Care Set together with Aprilia and Monster, both leading brands in their respective industries. Recently, we are seeing an increased interest in the biking sector, especially for cleaner greener options for long term protection, gloss, and aesthetics. Customers who are new to IGL Coatings will get to experience our trusted and world-class products through this collaboration, on top of the exclusive merchandise being offered,” said Keong Chun Chieh, founder and CEO of IGL Coatings.

“It gives us great pleasure to collaborate with these three market-leading brands to provide our bike-enthusiast customers with even more exciting products, deals, and experiences. We look forward to a long-lasting partnership where we provide them access to new and exciting customer segments while we continue coming up with innovative ways to grow alongside the authenticity-guaranteed brands on LazMall,” shared Darren Rajaratnam, Chief Operating Officer, Lazada Malaysia.

About IGL Coatings

A market leader in green nanotechnology coatings and cleaning & maintenance solutions for various industries. IGL Coatings is the pioneer in low and zero VOC ceramic coatings. Since 2015, IGL Coatings continues to provide effective, cutting edge, eco-friendly products. And IGL Coatings is one of the leading brands in North America and is currently available in over 50 countries worldwide. For more information on IGL Coatings, their products and offers, visit www.iglcoatings.com or contact them at media@iglcoatings.com.

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 10 years, Lazada has been accelerating progress in Malaysia, Indonesia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links our consumers to more than 1 million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. Lazada aims to serve 300 million shoppers by 2030, and be the best at enabling brands and sellers in digitalizing their businesses. In 2022, the Lazada Foundation was set up to empower youths and women for the digital future, close the gender digital divide and uplift communities by creating a positive impact. More information can be found here https://group.lazada.com/en/foundation/.

About Didi Group

Didi Group is the sole distributor and importer for Piaggio, Vespa, Aprilia, Moto Guzzi, Harley-Davidson and Royal Enfield in Malaysia. For more information contact Ms. Hayati Muzafar at hayati@didigrp.com.

[1] The IGL Bike Care Set encompasses the full range of products from IGL, which includes Ecoclean Wash, Ecoclean Jen KO, Ecoclean Tyre, Ecoclean Precoat, Ecocoat Premier, Ecoclean Iron, Premium IGL Microfiber Towel, and exclusive Monster, Aprilia and IGL merchandise and accessories.