Date: 01 November 2022
Embargo : For Immediate Release
Contact: Fiona Chin
Email/ Phone: media@iglcoatings.com | +60107929888
Link: https://blog.iglcoatings.com/igl-essentials
Nov 1, 2022 – IGL Coatings celebrated their worldwide launch of Essentials. Essentials introduces the greener, stripped down, bare version of the much-loved ecocoat series, including Kenzo, Quartz+, Quartz, Poly, EZ. Previously in 20ml, 30ml or 50ml Kits, every product in Essentials comes in 100ml sizes. For Kenzo, Quartz+ and Window, these will be available in will be in 200ml twin kits.
As businesses grow, the number of vehicles needed to be coated increases too. When this happen, the IGL detailers are buying Precoat, Premier, the coating removal towels in bulk and larger size to get better savings. However, the coatings stayed in its current smaller bottle form. “And because of this, we introduced Essentials” shares Keong in his opening note of the launch.
The Return of K1 and Introducing EZ Spray
In addition to introducing bigger sizes, Essentials sees the return of the original Kenzo formula and EZ Spray. The original formula, or also known as K1, was available prior to December 2021. Due to overwhelming demand, K1 is now an Essentials exclusive and Kenzo Master Detailers can look forward to a blast from the past.
EZ spray also makes its long awaited debut. Each individual kit comes with 3 spray heads best suited for spray application with Ecocoat EZ! Its formula receives a slight upgrade, improving its spraying application processes.
Essentials: Getting More for Less.
According to Keong Chun Chieh, CEO of IGL Coatings, “Essentials brings added value, product and efficiency. Especially the IGL Family who are doing so much more!”
“When some of our top detailers are looking at 10-20 vehicles a day, or other amazing projects that just need larger quantities of product!” Keong quips.
When introduced in 2015, IGL was still very new. It took some time before it became one of the most trusted brands. The new, green brand also meant slightly different application methods. To ensure that application and maintenance is done correctly, every IGL Kit included everything a new detailer would need out of the box! No second guessing, no missing items. Just open and apply.
The Launch Video available right here:
IGL Coatings Essentials: Grow With Us
IGL Coatings has since grown to become one of the most talked about coatings in the industry, especially for one of the most complete kits. Professional detailers are efficient in their applications. Knowing what works best for them and their environment.
More importantly, especially in this economy, detailers are looking for the best value to their business. Essentials brings added value, product and efficiency. Less wastage, higher value, better margins are what successful businesses are looking for.
For further information on the availability of the entire range of Essentials, reach out to IGL Coatings at marketing@iglcoatings.com or your local IGL representative.
About IGL Coatings
IGL Coatings is a multi-award-winning, leading expert in green, graphene nano-technology coatings and cleaning solutions for the automotive aftermarket industry. Pioneering the low and zero VOC ceramic coatings since 2015, IGL Coatings provides sustainable solutions to the detailing community worldwide. IGL Coatings is one of the leading brands in North America and is available in more than 50 countries worldwide.
For more information on our brand, people and vision, visit us at www.iglcoatings.com
